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Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors' most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors. Accompanied by McGraw Hill Connect (R) with SmartBook (R) 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
A year on from 'Die Hard', Los Angeles cop John McClane is set to meet up with wife Holly (Bonnie Bedelia) on Christmas Eve, this time at Dulles airport in Washington DC. However, when terrorists take over the airport in an attempt to rescue dictator Esperanza (Franco Nero) from his incoming flight, it is up to McClane to restore order and ensure that Holly's plane lands safely. Get that sweaty vest out, and put some shoes on this time.
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers: - Use of big data and analytical methods for decision making - Social media and mobile channels for communicating with customers and enhancing their shopping experience - Issues involved in providing a seamless multichannel experience for customers - Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions - Impact of globalization on the retail industry. The 11th edition features new chapter content exploring "Digital Retailing" by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon's Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M's digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.
This edited volume provides a contemporary overview of major issues and control strategies associated with fraud and financial crime, including prevention, public ethics, compliance mechanisms, and law enforcement in England and Wales. The UK – and in particular, England & Wales - has had a number of public strategies and plans to address fraud and financial crime, beginning (in this edited volume) with the 2008 National Fraud Strategy and now including, most recently, the 2020 Local Government Fraud and Corruption strategy, the 2019 Economic Crime Plan and National Fraud Policing Strategy, the 2018 Serious and Organised Crime Strategy, and the 2017 Anti-Corruption Plan. All, together with a number of past, existing, reconfigured and new institutions and procedures, reflect a continuing collective response to emerging issues and themes in fraud and financial crime. Frauds and Financial Crimes: Trends, Strategic Responses and Implementation Issues in England and Wales contributes insights about the continuing interplay of strategic responses, priorities and implementation in an era of budget reductions, competing local and national agendas and a continuing absence of joined-up oversight and ownership. Drawing on both academic and practitioner experts, the book seeks to explore a range of important themes, including: the gaps between strategic intentions and practice on the ground; different approaches to the same issue; labelling of crimes as ‘organised’ and/or ‘economic’; collaborative public-private and inter-agency approaches and problem ownership; the role of prevention; and the translation of experience upwards and policy downwards in development and implementation. In doing so, it seeks to inform more effective strategic responses to fraud and financial crime. The chapters in this book were originally published in the journal Public Money and Management.
This book analyzes in detail how and why people become involved in long-firm (planned bankruptcy) fraud, the similarities and differences between long-firm fraud and other crimes, the links between bankruptcy fraudsters and other professional and organized criminals, the techniques that fraudsters use, and the social and commercial relationships that exist within the operational world of the long-firm fraudster. Extensively researched, the study uses interviews with and documentation from businesspeople, credit controllers, lawyers, judges, police, fraud investigators as well as fraudsters themselves. It also makes use of extensive documentary material from contemporary and historical police and court records. Originally published in the 1980s, the revised edition of this seminal work provides a substantial new introduction written by the author to highlight the changing and unchanging relevance of the findings for a contemporary audience, and the ways in which fraud opportunities and the organization of frauds have modified in the intervening years.
First published in 1987, this book discusses white-collar or commercial crime which has grown to be a major issue in our society today. Looking at research from North America and Britain, the book explores the way fraudsters are treated. It draws on various disciplines including Economics, Law, Politics, and Sociology in order to show the frequency and impact of different types of fraud. In this book, Dr. Levi introduces the reader to the key areas of debate: What pressures influence the law on fraud? How do state agencies, self-regulatory bodies, or other professionals police fraud? To what extent are money-laundering and international organized crime breaking down the distinction between policing of the underworld and the upperworld? Dr. Levi concludes with an analysis of national and international policy trends in relation to fraud. This book will be of interests to students of criminology, politics, and the sociology of law as well as to practicing lawyers and other professionals in the business sector.
Collection of five films starring Sylvester Stallone. In 'Assassins' (1995) professional hitman Rath (Stallone) decides it's time to call it a day, even though he is still the best around. But as he searches for a way out he discovers that he is now the target of another assassin, Bain (Antonio Banderas), who is determined to be the new number one. The two men are both sent on an assignment to kill intelligence operative Elektra (Julianne Moore). However, Rath decides to flee with Elektra and outwit Bain. In 'The Specialist' (1994) US demolition expert Ray Quick (Stallone) attempts to abort the assassination of a South American drugs baron when he realises innocent children will be killed in the explosion. However, his partner (James Woods) goes ahead with the mission, leaving the duo permanently estranged and Quick psychologically scarred. Years later, a beautiful woman (Sharon Stone) asks Quick to come out of retirement to kill a Cuban drug lord who has murdered her father. Quick initially refuses, but is soon drawn into a plot that brings him in contact with his ex-partner once again. In 'Tango and Cash' (1989) two mismatched cops, one sharp-suited (Stallone), the other a slob (Kurt Russell), are thrown together when they are framed by a big-shot gun-runner (Jack Palance). They are put in prison, duly escape, and then attempt to clear their names whilst trying to track down a massive haul of weapons before they get shipped abroad. In 'Demolition Man' (1993) LA cop John Spartan (Stallone), nicknamed 'Demolition Man' due to his hands-on approach to law enforcement, is condemned to 70 years in the penal freezer after being set up by Simon Phoenix (Wesley Snipes), Public Enemy Number One. Halfway through his sentence, however, both he and Phoenix are catapulted out of captivity, discovering their city has been transformed into a peaceful utopia, under the benevolent rule of mayor Dr Cocteau (Nigel Hawthorne). As a mysteriously pumped-up Phoenix carries on where he had left off 35 years earlier, Spartan teams up with a comparatively feisty cop (Sandra Bullock) to bring him to justice and expose the man who is engineering the whole scenario. In 'Cobra' (1986) a tough detective known as Cobra (Stallone), is assigned to protect a beautiful model (Brigitte Nielsen), the only witness to a series of brutal murders. It transpires that the killings are not the work of one lone psychopath but rather a highly organised army of neo-fascists.
This book analyzes in detail how and why people become involved in long-firm (planned bankruptcy) fraud, the similarities and differences between long-firm fraud and other crimes, the links between bankruptcy fraudsters and other professional and organized criminals, the techniques that fraudsters use, and the social and commercial relationships that exist within the operational world of the long-firm fraudster. Extensively researched, the study uses interviews with and documentation from businesspeople, credit controllers, lawyers, judges, police, fraud investigators as well as fraudsters themselves. It also makes use of extensive documentary material from contemporary and historical police and court records. Originally published in the 1980s, the revised edition of this seminal work provides a substantial new introduction written by the author to highlight the changing and unchanging relevance of the findings for a contemporary audience, and the ways in which fraud opportunities and the organization of frauds have modified in the intervening years.
The phenomenon of psycho-active drugs, and our reactions to
them, is one of the most fascinating topics of the social history
of mankind. Starting with an analysis of the 'policy of fear' in
which law enforcement is 'haunted' by drug money, Drugs and Money
offers a radical reconsideration of this highly contentious
issue.
The social, cultural and economic aspects of this crime-money are explored, alongside the ongoing threat it poses to the legitimate economy and the state.
Conceived as the successor to Gregg and Steinberg's "Cognitive
Processes in Writing, " this book takes a multidisciplinary
approach to writing research. The authors describe their current
thinking and data in such a way that readers in psychology,
English, education, and linguistics will find it readable and
stimulating. It should serve as a resource book of theory, tools
and techniques, and applications that should stimulate and guide
the field for the next decade.
Conceived as the successor to Gregg and Steinberg's "Cognitive
Processes in Writing, " this book takes a multidisciplinary
approach to writing research. The authors describe their current
thinking and data in such a way that readers in psychology,
English, education, and linguistics will find it readable and
stimulating. It should serve as a resource book of theory, tools
and techniques, and applications that should stimulate and guide
the field for the next decade.
First published in 1987, this book discusses white-collar or commercial crime which has grown to be a major issue in our society today. Looking at research from North America and Britain, the book explores the way fraudsters are treated. It draws on various disciplines including Economics, Law, Politics, and Sociology in order to show the frequency and impact of different types of fraud. In this book, Dr. Levi introduces the reader to the key areas of debate: What pressures influence the law on fraud? How do state agencies, self-regulatory bodies, or other professionals police fraud? To what extent are money-laundering and international organized crime breaking down the distinction between policing of the underworld and the upperworld? Dr. Levi concludes with an analysis of national and international policy trends in relation to fraud. This book will be of interests to students of criminology, politics, and the sociology of law as well as to practicing lawyers and other professionals in the business sector.
This Element examines eighteenth-century manuscript forms, their functions in the literary landscape of their time, and the challenges and practices of manuscript study today. Drawing on both literary studies and book history, Levy and Schellenberg offer a guide to the principal forms of literary activity carried out in handwritten manuscripts produced in the first era of print dominance, 1730-1820. After an opening survey of sociable literary culture and its manuscript forms, numerous case studies explore what can be learned from three manuscript types: the verse miscellany, the familiar correspondence, and manuscripts of literary works that were printed. A final section considers issues of manuscript remediation up to the present, focusing particularly on digital remediation. The Element concludes with a brief case study of the movement of Phillis Wheatley's poems between manuscript and print. This title is also available as Open Access on Cambridge Core.
The phenomenon of psycho-active drugs, and our reactions to
them, is one of the most fascinating topics of the social history
of mankind. Starting with an analysis of the 'policy of fear' in
which law enforcement is 'haunted' by drug money, Drugs and Money
offers a radical reconsideration of this highly contentious
issue.
The social, cultural and economic aspects of this crime-money are explored, alongside the ongoing threat it poses to the legitimate economy and the state.
Junior hospital psychiatrists, general practitioners and medical students will find this book a valuable study aid, as will psychiatric nurses, psychiatric social workers, psychiatric occupational therapists and clinical psychologists.
The International library of Criminology, Criminal Justice and Penology is an important publishing initiative that brings together the most significant contemporary published journal essays in current criminology, criminal justice and penology. The series makes available to researchers, academics and students of criminology an extensive range of essays which are indispensable for obtaining an overview of the latest theories and findings in this fast developing field.
Fantasy has been an important and much-loved part of children's literature for hundreds of years, yet relatively little has been written about it. Children's Fantasy Literature traces the development of the tradition of the children's fantastic - fictions specifically written for children and fictions appropriated by them - from the sixteenth to the twenty-first century, examining the work of Lewis Carroll, L. Frank Baum, C. S. Lewis, Roald Dahl, J. K. Rowling and others from across the English-speaking world. The volume considers changing views on both the nature of the child and on the appropriateness of fantasy for the child reader, the role of children's fantasy literature in helping to develop the imagination, and its complex interactions with issues of class, politics and gender. The text analyses hundreds of works of fiction, placing each in its appropriate context within the tradition of fantasy literature.
This edited volume provides a contemporary overview of major issues and control strategies associated with fraud and financial crime, including prevention, public ethics, compliance mechanisms, and law enforcement in England and Wales. The UK - and in particular, England & Wales - has had a number of public strategies and plans to address fraud and financial crime, beginning (in this edited volume) with the 2008 National Fraud Strategy and now including, most recently, the 2020 Local Government Fraud and Corruption strategy, the 2019 Economic Crime Plan and National Fraud Policing Strategy, the 2018 Serious and Organised Crime Strategy, and the 2017 Anti-Corruption Plan. All, together with a number of past, existing, reconfigured and new institutions and procedures, reflect a continuing collective response to emerging issues and themes in fraud and financial crime. Frauds and Financial Crimes: Trends, Strategic Responses and Implementation Issues in England and Wales contributes insights about the continuing interplay of strategic responses, priorities and implementation in an era of budget reductions, competing local and national agendas and a continuing absence of joined-up oversight and ownership. Drawing on both academic and practitioner experts, the book seeks to explore a range of important themes, including: the gaps between strategic intentions and practice on the ground; different approaches to the same issue; labelling of crimes as 'organised' and/or 'economic'; collaborative public-private and inter-agency approaches and problem ownership; the role of prevention; and the translation of experience upwards and policy downwards in development and implementation. In doing so, it seeks to inform more effective strategic responses to fraud and financial crime. The chapters in this book were originally published in the journal Public Money and Management.
This book examines how manuscript practices interacted with an expanding print marketplace to nurture and transform the period's literary culture. It unearths the alternative histories manuscripts tell us about British Romantic literary culture, describing the practices by which handwritten documents were written, shared, altered and preserved, and explores the functions they served as instruments of expression and sociability. By demonstrating how literary manuscript culture co-evolved with print culture, this study illuminates the complex entanglements between the media of script and print.
Fantasy has been an important and much-loved part of children's literature for hundreds of years, yet relatively little has been written about it. Children's Fantasy Literature traces the development of the tradition of the children's fantastic - fictions specifically written for children and fictions appropriated by them - from the sixteenth to the twenty-first century, examining the work of Lewis Carroll, L. Frank Baum, C. S. Lewis, Roald Dahl, J. K. Rowling and others from across the English-speaking world. The volume considers changing views on both the nature of the child and on the appropriateness of fantasy for the child reader, the role of children's fantasy literature in helping to develop the imagination, and its complex interactions with issues of class, politics and gender. The text analyses hundreds of works of fiction, placing each in its appropriate context within the tradition of fantasy literature.
For over five hundred years in the West, a particular form of the book-the printed codex-has been woven into the fabric of our lives. It has been the default medium for publicly circulating information and entertainment, and has structured the work, leisure and religious devotion of countless people. Now, as the cultural centrality of the printed book is challenged, we are prompted to reassess its value and its place in the history of media change. Readable but rooted in current scholarship, this introductory guide to book history tries not to privilege any one disciplinary perspective or historical period. Rather, the guide and its accompanying anthology aim to help the reader to find his or her bearings within the field, and to provide a map with which to navigate book history more widely.
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